Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.
So, the ads match the design of the website, while looking and feeling like natural content. Taboola/Outbrain are a content discovery and native advertising platform that helps your business promote your content, products, or services to a wider audience on top publisher websites.
It provides personalized content recommendations to users on various websites, enhancing user engagement and driving high-quality traffic to your landing pages.